ContextMedia:Health and the American Lung Association (ALA) partnered to deliver lung health information through original video content, presenting the “Freedom from Smoking” online cessation program.

ContextMedia:Health is a provider of digital solutions at point-of-care. In this partnership with ALA, the company will deliver association videos about lung diseases — including asthma, chronic obstructive pulmonary disease (COPD) and lung cancer, as well as smoking cessation and healthy air information — to people using its network of 25,000 physician practices across the U.S., via its suite of digital waiting room and exam room platforms.

“When you can’t breathe — nothing else matters,” Steve Peregoy, vice president of ALA’s Mission Services & Impact, said in a press release. “With 31.7 million Americans living with a lung disease and more than half of Americans living with unhealthful levels of air pollution, it’s more important than ever that people have access to lung health information they can trust. Through extending our reach through the ContextMedia:Health network, the Lung Association is poised to make a greater impact on the lung health of millions.”

The partnership will allow for the delivery of pertinent information before and during physician consultation.

The announcement is coincides with the relaunch of the “Freedom From Smoking” online program — the ALA’s evidence-based program to help people quit smoking in steps, and includes:

• A Self-Help Guide (a workbook with key activities in an easy-to-follow format)
• A Lung HelpLine (a line with certified counselors who specialize in helping people quit and provide support for a personal situation – 1-800-586-4872)
• In-Person Clinics (to receive preparation help in person, and find support groups and trained facilitators – call 1-800-586-4872 to find a location near you)
• Freedom From Smoking Plus (a flexible online platform including nine sessions to be completed over a six-week period – more information is available here)

Since its launch nearly three decades ago, the “Freedom From Smoking” program has helped over 1 million people end their addition to nicotine, the association reported.

“As a mission-driven organization, ContextMedia:Health is excited to collaborate with the American Lung Association to help achieve its mission of saving lives by improving lung health and preventing lung disease,” said Anil Harjani, vice president of Strategic Partnerships at ContextMedia:Health. “By sharing trusted lung health information from the American Lung Association across our 20+ specialty networks nationwide, we will work together to improve the health of millions of patients.”